Bayan M. Qandil

From My Perspective…

Build Experiences, Not Features

We’ve seen it, or experienced it, too many times. A product or a suite of products with great features that just don’t work well together. As a user, it frustrates you that the simplest, most obvious, action cannot be easily done. If you’re invested enough and savvy enough, you search for shortcuts, hacks or some type of solution to improve your disjointed workflow. Whether you find one or not, you’re still left with a bad taste in your mouth.