Bayan M. Qandil

From My Perspective…

The Source will now only carry Bell wireless products

In an expected move, Bell announced that it will start selling Bell and Virgin Mobile (which it acquired earlier this year) products in The Source retail stores. Bell acquired The Source earlier this year as well.  This comes at the heels of a contract between Rogers and The Source that ended this month.  Now, The Source will exclusively sell Bell products.  And according to Bell, it is now Canada’s largest wireless retailer.  Not sure if that is a new title for them since they were already carrying wireless products. The real question is whether this gamble will work for Bell. […]